Taking a Day to Focus On Sight.
This World Sight Day we are once again asked to dedicate a day to global awareness for blindness and visual impairment.
One outspoken social campaign that stands out happens to be the Toms community with their #GiveSight campaign.
"Toms hopes to bring attention to blindness and other visual impairment issues, educate about the aspects of life that are most greatly impacted by loss of vision and offer way to make a difference with TOMS Eyewear."
Their campaign reminds us about the worldly education of eyes:
- 285 million people are blind or visually impaired, yet 80% of these cases could be treated or prevented.
- 80% of what we learn is through sight - this means that the 19 million children who suffer from blindness or visual impairment have difficulty succeeding in school.
-For many, the ability to see means the ability to return to work and provide for their families.
World Sight Dat is also coordinated by the International Agency for the Prevention of Blindness (IAPB) as part of the VISION 2020 Global Initiative. It is supported by eye health organizations around the world – including Optometry Giving Sight - and is included on the official World Health Organization (WHO) calendar. This year’s World Sight Day is on October 8th. This year’s call to action is: Eye Care for All.
Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error (URE) – simply the need for an eye examination and glasses.
It was established in 2003 by the World Council of Optometry, the Brien Holden Vision Institute and the International Agency for the Prevention of Blindness as a means of mobilizing support from the global eye care profession and industry to help eliminate the backlog of people who are needlessly blind or vision impaired – currently estimated at more than 600 million worldwide.
Optometry Giving Sight funds the development of sustainable eye and vision care projects in communities where these do not currently exist.
How donations can help:
$50 can help provide a study kit to an optometry student
$100 can help provide 20 people with access to an eye exam and glasses
$300 can help to provide a child size trial frame for a community based vision center
$1,200 could pay a month's salary for an optometrist to see up to 40 patients a day
To learn more about how you can help support others this October 8th: